About us


The first Ò store opened in 1994 in Parma, in a suburban workshop where the avant-garde collections of Dries van Noten, Comme Des Garçons, Miyake and Yamamoto find their home. With passion we started designing, planning, creating and selling fashion. From the ancient arches of the Romanesque windows, we have spread our entrepreneurial spirit in Emilia Romagna, in Italy and in the world.

Our ability and passion in creating boutiques with stylish furnishings, combined with the possibility to choose among the best brands, make the shopping experience a moment to relax and a pure gratification for the customer, that's why our company is the ideal location for prestigious Maisons.

Ò is a member of the network of excellence THE BEST SHOPS, registered trademark of the Italian Buyer Chamber which includes the best 100 Italian Retailers.

There are 15 traditional and contemporary luxury clothing and accessories boutiques. On OLUXURY.COM our buyers make a selection of items from the new collections from the best established and researched fashion designers, to guarantee our customers an exclusive shopping experience.